DESMOND & LOUIS, INC.

WE BRAND.

It isn’t what you say about yourself that matters; it’s what others say about you. At Desmond & Louis Public Relations, we work hard to harness one of the most powerful third-party endorsement tools available – the media – to bring the right kind of attention to your brand.

WE COMMUNICATE.

Whether you are a start-up, established brand, privately held firm or a government entity, you have a story to tell. We help you tell that story by delivering it to the media in a compelling way that leads to positive coverage consumed by your target audience.

WE DELIVER.

We have a proven track record of delivering value that exceeds the client’s investment multiple times over. From placement in daily newspapers to weekly magazines to TV spots, Desmond & Louis can provide you with coverage people will see, trust, and remember.

ABOUT US

Desmond & Louis is a full-service marketing firm that specializes in using the “megaphone of the media” to promote client’s interests. We have the big firm experience and big firm ideas of a large agency, with the added benefit of a boutique agency’s attention to our clients’ needs; the principals and agency founders are involved in every account on a daily basis to ensure customer satisfaction. We are a team of professionals with an established track record in the industry to transform our client’s goals into reality, using proven tactics and delivering results that exceed expectations.

Our team brings a combined 45 years of public relations experience for industries such as real estate, economic development, workforce development, education, aviation, medical and finance. We also have a wealth of experience in delivering messages to the media, in addition to managing world class events for many industry trade associations.

Public Relations
95%
Public Affairs
80%
Event Marketing
43%
Article Marketing
84%

"We provide services that drive brand awareness for clients in a cost effective way."

Nicole Desmond

OUR STATS FOR 2015

Articles Placed
TV / Radio Appearances
Print / Web Hits
Expert Source Meetings

Services

Public Relations

Public Relations

Public relations harnesses the media as a third-party endorsement to carry positive messages to a target audience. Desmond & Louis garners positive press for clients by packaging messages in way that reporters find compelling. By using the media to carry messages we build awareness and credibility.

Public Affairs

Public Affairs

Desmond & Louis’ relationships and experience help our clients manage their message. Whether it’s coalition building, project advocacy, community outreach or government relations, we aim to build and maintain a strong reputation and find common ground with stakeholders.

Event Management

Event Management

Events are considered one of the top strategic marketing and communications tools by companies of all sizes. At Desmond & Louis, we see events as more than a function; we see them as an opportunity to showcase our client through a creative and well-planned process.

Branding

Branding

A brand is a perception. This is where Desmond & Louis comes in – to help our clients build their brand perception through key messaging and third-party endorsements in the media to protect the reputation of the brand and speak to the target audiences desired by the client.

Article Marketing

Article Marketing

Desmond & Louis creates optimized, original content for clients and strategically places it on the Internet for the purpose of establishing credibility as an expert and creating backlinks to your website that will improve the client’s website search engine ranking.

From the Blog

PR for the Public Sector | Choosing the Right Option

When it comes to finding the right option for carrying out strategic PR initiatives, public sector organizations have multiple options. Many choose to hire a public information officer (PIO) to work in-house, others retain the services of an individual outside consultant, and some will opt to work with a fully staffed public relations firm. Here are some pros and cons of each.

Read More

Facebook Like Button Changes: A Win for Marketers?

A business’s social media presence is amplified by the like button, Facebook’s most recognizable symbol. As a PR firm that also offers social media services, we rely on content that we believe will generate likes for our actively social clients. Clients of PR firms are bound to be affected by the upcoming Facebook like button changes – and the impact might just be a positive one.

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Achieving Successful Media Placement

Some people only know Advertising Age for its digital presence AdAge, but the magazine has been a beacon for the marketing and advertising industries since 1930. With that in mind, we think it’s pretty exciting that despite all the flashy digital options businesses can choose from, AdAge continues to hail traditional PR as an important component of any marketing plan. A January 2016 AdAge article stated:

Read More

3 New Marketing Objectives for 2016

It’s a new year, but that doesn’t always mean you need a complete marketing overhaul. For many organizations, the new year is the right time to implement just few new practices to enhance the existing marketing and PR strategy. Here are some ideas that businesses may want to consider.

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Article Marketing vs. Content Marketing

One of the more unique services a public relations firm can offer is article marketing – a service that may at times be confused with content marketing. What’s the difference?

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Ancillary Services of Public Relations

Although public relations is not necessarily synonymous with marketing, a public relations firm can offer services that overlap with a marketing firm. Remember, both public relations and marketing fall under the communications umbrella; that means that some of their services are bound to intersect from time to time.

Read More

Do You Need Crisis Communications?

When a company has a crisis that affects public perception of its brand, a response is needed in order to mitigate (and hopefully, eliminate) said crisis. In the business community, the art of delivering this response is called crisis management – and in the PR world, we refer to it as crisis communications.

Read More

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Also be sure to check out the Lou Desmond & Company Show at Inland Empire Business Daily to stay up to date on the latest news in the Inland Empire.

Check back often to be sure you don’t miss a thing!

Testimonials

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