Technology has made things easier but not always better. When our founder started in the public relations business PR professionals were literally hand delivering and mailing press releases to reporters.
The fax machine was a revelation that, while it sent out one at a time, instantly delivered press releases to newsrooms.
Events are an integral part of every business. Although they come in many different forms and sizes, knowing how to plan an event will help ensure its success.
An event planner can lift the stress of planning your event and free you up to concentrate on other things.
Contrary to popular belief, you don’t have to be a reporter to get an article published. PR and marketing firms regularly help their clients become published authors in publications read by their target audiences.
For business owners who strive to maintain low overhead, marketing and PR are often among the first services to get the proverbial budget cut. It’s understandable that entrepreneurs want to save money by taking on tasks they can do themselves, rather than outsourcing them at a cost – but in some cases, doing your own PR can be just as costly.
One question we are occasionally asked is whether social media coverage “counts” when it comes to PR. The answer? It depends. To determine whether any specific social media placement is beneficial to your PR objectives, you need to consider factors such as:
Sometimes, public relations professionals are asked to partner with other marketing and PR entities in order to achieve a specific objective for a client. This may include collaborating on ideas and tasks with:
It’s been about one month since Facebook launched its Reactions technology, which broadens the way users can react to posts by allowing them to choose from six different emojis. Although the ubiquitous “like” button is still available, users can now also choose from “love,” “laugh,” “wow,” “sad” and “angry.” Here’s what brands need to know about Facebook reactions when it comes to incorporating it into their own social media strategies.