Marketing vs. PR: What’s the Difference?

One of the most common questions asked by potential clients is, “What is the difference between public relations and marketing?” It’s understandable why these two fields are often confused, as they both function under the umbrella of communications – but as a firm...

Mistakes Businesses Make with the Media, Part 1

When it comes to dealing with print mediums like newspapers and magazines, many organizations are completely in the dark. Thanks to the business community placing such an emphasis on mastering digital media, it can become easy to forget the traditional media is still...